FOR IMMEDIATE RELEASE


OWC and NewerTech Announce High-Capacity
Replacement Battery for 15-inch G4 ‘Aluminum’ PowerBooks

53.3 watt-hour NuPower AL15 batteries are built in the USA using
top-quality components to ensure lasting value and performance


WOODSTOCK, Ill. – November 18, 2004 – Newer Technology, Inc. (NewerTech™) and Other World Computing (OWC) today announced availability of the NuPower AL15 high-capacity replacement battery for the 15-inch Aluminum G4 PowerBook.

The 53.3 watt-hour NuPower AL15 battery is available immediately for $129.99, and offers the longest run-time of any battery currently on the market for Aluminum G4 PowerBook models 1.0-Gigahertz (GHz), 1.25GHz, 1.33GHz and 1.5GHz.

“We have had such significant demand for a 15-inch Aluminum G4 model PowerBook battery that when we first made the AL15 available, all we could do was list it on our Web site without a formal news release and try to keep it in stock,” said Larry O’Connor, president of OWC. “It’s only now, three months after we first began shipping, that our supply is ramped up to the point where we can let the ‘rest of world’ know about this great product.”

The NuPower AL15 batteries are built in the United States using premium Li-Ion cells manufactured in Japan and/or Canada. By using only the best components and building them in the U.S., NewerTech is able to ensure that its batteries run longer at full charge and last longer compared to other batteries built to lesser standards. The high-quality cells also allow for more charge cycles than other batteries, and stringent quality control measures make sure that the batteries will not be recalled as others have been.

“We believe these and all of our laptop batteries are honestly the very best batteries you can buy,” O’Connor said. “We build them not only to run longer, but also with lasting reliability in mind. This makes good economic sense, and it certainly benefits the environment with less waste as well.”

The NuPower AL15 batteries, as well as NewerTech’s full line of the highest capacity PowerBook batteries available, can be purchased through OWC and other fine retailers. For more information or to order, please visit www.newertech.com/batteries or e-mail sales@macsales.com. Also available are the longest lasting and highest capacity NuPower iPod batteries (with some models reported to provide more than 21 hours of continuous playback), which can be found online at www.macsales.com/ipodbatteries.

About Newer Technology, Inc.
For more than 16 years, Newer Technology, Inc. (NewerTech) has been recognized as the leading developer of performance upgrades for PowerBooks, desktop Macintosh computers, iMacs and MacOS compatibles. NewerTech is a division of New Concepts Development Corporation, headquartered in Woodstock, Illinois. Dealer inquiries are welcome by calling (815) 338-8685 or by emailing sales@newertech.com.

About Other World Computing
Other World Computing www.macsales.com has been providing quality hardware products and support to the Macintosh universe since 1988. The Illinois-based company operates the popular Macsales.com Web site, which features one of the largest online catalogs of enhancement products, including OWC’s own Mercury acceleration and FireWire product lines. Along with its proprietary XPostFacto, which allows select pre-G3 computers to run Mac OS X, OWC is an Apple Certified Developer, and provides extensive technical support for Macintosh users around the world. OWC also owns and operates FasterMac.net, a national Internet Service Provider designed specifically for Macintosh users, as well as OWC.Net, an ISP that provides Internet access, design and hosting solutions in the greater Chicago area